Taobao & Tmall Launch AI to Combat Fraudulent Returns, Protecting Sellers & Enhancing Trust
Analysis
Key Takeaways
- •Taobao and Tmall are launching an AI-powered system to identify fraudulent images used in return claims.
- •The AI model boasts a 95% accuracy rate in identifying manipulated images during its training phase.
- •Sellers can now easily flag suspicious images and the platform will integrate AI results into dispute resolution processes.
“The platform has already opened a feedback entry point... merchants can provide one-click feedback on suspected AI-generated, processed, or PS-modified fake images during ongoing refunds, which will directly affect the judgment results.”