Promoted (YC W21) - Search and feed ranking for marketplaces
Analysis
Promoted aims to improve search and feed ranking for marketplaces, focusing on matching buyers and sellers more efficiently. They offer a decentralized, identity-free solution, differentiating themselves from ad companies by leveraging ad tech for marketplace optimization. The founders have experience at Pinterest, Facebook, and Google, suggesting a strong technical background. The core value proposition is increasing conversion rates and seller success within marketplaces, with a long-term vision of connecting multiple marketplaces.
Key Takeaways
- •Focus on improving search and feed ranking for marketplaces.
- •Offers a decentralized, identity-free solution.
- •Leverages ad tech for marketplace optimization.
- •Founded by individuals with experience at Pinterest, Facebook, and Google.
- •Aims to increase conversion rates and seller success.
- •Long-term vision of connecting multiple marketplaces.
Reference
“Matching buyers with sellers is the engine that drives marketplaces, and doing it better is how marketplaces grow.”