eBay Embraces the Future: New AI Guidelines Usher in Exciting Era of Agentic Commerce!
Analysis
Key Takeaways
- •eBay is updating its User Agreement to explicitly address and manage AI agent interactions.
- •The new terms, effective February 20, 2026, ban unauthorized 'buy-for-me' agents and AI bots.
- •This move highlights the growth and increasing importance of 'agentic commerce' in online marketplaces.
“The change reflects the rapid emergence of what some are calling 'agentic commerce,' a new category of AI tools designed to browse, compare, and purchase products on behalf of users.”