The "Doorman Fallacy": Why Careless AI Implementation Can Backfire
Published:Dec 26, 2025 23:00
•1 min read
•Gigazine
Analysis
This article from Gigazine discusses the "Doorman Fallacy," a concept explaining why AI implementation often fails despite high expectations. It highlights a growing trend of companies adopting AI in various sectors, with projections indicating widespread AI usage by 2025. However, many companies are experiencing increased costs and failures due to poorly planned AI integrations. The article suggests that simply implementing AI without careful consideration of its actual impact and integration into existing workflows can lead to negative outcomes. The piece promises to delve into the reasons behind this phenomenon, drawing on insights from Gediminas Lipnickas, a marketing lecturer at the University of South Australia.
Key Takeaways
Reference
“88% of companies will regularly use AI in at least one business operation by 2025.”