Study Finds 'AI' Labeling on Products Can Deter Consumers

This article highlights a potential branding challenge for companies. The study suggests that overuse or misuse of the 'AI' label can negatively impact consumer perception and purchasing decisions.

• •Overuse of the 'AI' label can backfire, potentially decreasing consumer interest.
• •Careful consideration is needed when applying the 'AI' label to products.
• •Consumers might perceive the 'AI' label as hype or a marketing gimmick.