Retailers Fight for Control: Kroger & Lowe's Develop AI Shopping Agents
Analysis
Key Takeaways
- •Major retailers like Kroger and Lowe's are developing their own AI agents.
- •The primary motivation is to maintain control over product presentation and sales.
- •This represents a counter-trend against relying solely on external AI platforms like Google.
“Retailers are starting to confront a problem that sits behind much of the hype around AI shopping: as customers turn to chatbots and automated assistants to decide what to buy, retailers risk losing control over how their products are shown, sold, and bundled.”