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Analysis

This paper addresses a critical limitation in influence maximization (IM) algorithms: the neglect of inter-community influence. By introducing Community-IM++, the authors propose a scalable framework that explicitly models cross-community diffusion, leading to improved performance in real-world social networks. The focus on efficiency and cross-community reach makes this work highly relevant for applications like viral marketing and misinformation control.
Reference

Community-IM++ achieves near-greedy influence spread at up to 100 times lower runtime, while outperforming Community-IM and degree heuristics.