Rejecting Premium Pricing and Sticking to a 15% Gross Profit Margin: Leapmotor's "Counter-Trend Growth" Flywheel
Published:Dec 22, 2025 23:26
•1 min read
•虎嗅
Analysis
This article from Huxiu analyzes Leapmotor's impressive growth in the Chinese electric vehicle market despite industry-wide challenges. It highlights Leapmotor's strategy of "low price, high configuration" and its reliance on in-house technology development for cost control. The article emphasizes that Leapmotor's success stems from its early strategic choices: targeting the mass market, prioritizing cost-effectiveness, and focusing on integrated engineering innovation. While acknowledging Leapmotor's current limitations in areas like autonomous driving, the article suggests that the company's focus on a traditional automotive industry flywheel (low cost -> competitive price -> high sales -> scale for further cost control) has been key to its recent performance. The interview with Leapmotor's founder, Zhu Jiangming, provides valuable insights into the company's strategic thinking and future outlook.
Key Takeaways
Reference
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