Former Audio Hardware Veteran Leads MOVA into the AI Smart Hardware Arena | 36Kr Exclusive Interview
Published:Dec 26, 2025 01:35
•2 min read
•36氪
Analysis
This article from 36Kr profiles MOVA TPEAK, an audio brand entering the competitive AI smart hardware market, led by Chen Yijun, a veteran in the audio hardware industry. The article highlights MOVA's focus on open-wearable stereo (OWS) AI headphones, emphasizing user comfort and personalized fit through a global ear database. It details the challenges of a crowded market and MOVA's strategy to differentiate itself by prioritizing unique user experiences and addressing the diverse ear shapes across different demographics. The interview with Chen Yijun provides insights into their product development philosophy and market positioning, focusing on both aesthetic appeal and long-term user satisfaction. MOVA's entry, backed by significant funding and resources, positions them as a noteworthy player in the evolving AI audio landscape.
Key Takeaways
- •MOVA TPEAK, led by an experienced audio hardware professional, is entering the AI smart hardware market with a focus on OWS AI headphones.
- •The company differentiates itself by prioritizing user comfort and personalized fit, utilizing a global ear database to cater to diverse ear shapes.
- •MOVA aims to balance aesthetic appeal with long-term user satisfaction, targeting the growing female user base and the fashion-forward aspects of the product category.
Reference
“"We don't make 'large and comprehensive' products, we only make unique enough experiences."”