OpenAI Unveils Innovative Ad Strategy for Chatbot Platform
Analysis
Key Takeaways
- •OpenAI is launching its chatbot advertising business with dozens of advertisers.
- •The initial pricing model will be based on ad impressions, a departure from the standard click-based model.
- •This innovative approach has the potential to redefine how ads are delivered and measured within the AI space.
“OpenAI will initially charge for ads based on impressions, rather than the click-based model common to large search advertising platforms like Google and Amazon.”