LLMs' Impact on News: Traffic Decline, Blocking Effects, and Job Market Stability
Analysis
Key Takeaways
- •LLMs are associated with a moderate decline in traffic to news publishers.
- •Blocking LLM bots can negatively impact publishers' website traffic.
- •LLMs have not yet led to a reduction in editorial or content-production jobs; job listings in these areas are increasing.
- •Large publishers are focusing on rich content and advertising rather than increasing text volume.
“Blocking GenAI bots can have adverse effects on large publishers by reducing total website traffic by 23% and real consumer traffic by 14% compared to not blocking.”