Maingear's "Bring Your Own RAM" Strategy: A Clever Response to Memory Shortages
Published:Dec 23, 2025 23:01
•1 min read
•CNET
Analysis
Maingear's initiative to allow customers to supply their own RAM is a pragmatic solution to the ongoing memory shortage affecting the PC industry. By shifting the responsibility of sourcing RAM to the consumer, Maingear mitigates its own supply chain risks and potentially reduces costs, which could translate to more competitive pricing for their custom PCs. This move also highlights the increasing flexibility and adaptability required in the current market. While it may add complexity for some customers, it offers a viable option for those who already possess compatible RAM or can source it more readily. The article correctly identifies this as a potential trendsetter, as other PC manufacturers may adopt similar strategies to navigate the challenging memory market. The success of this program will likely depend on clear communication and support provided to customers regarding RAM compatibility and installation.
Key Takeaways
Reference
“Custom PC builder Maingear's BYO RAM program is the first in what we expect will be a variety of ways PC manufacturers cope with the memory shortage.”