Shangri-La Group CMO and CEO of China, Ben Hong Dong: AI is Making Marketers Mediocre
Published:Dec 25, 2025 00:45
•1 min read
•钛媒体
Analysis
This article highlights a concern that the increasing reliance on AI in marketing may lead to a homogenization of strategies and a decline in creativity. The CMO of Shangri-La Group emphasizes the importance of maintaining a critical, editorial perspective when using AI, suggesting that marketers should not blindly accept AI-generated outputs but rather curate and refine them. The core message is a call for marketers to retain their strategic thinking and judgment, using AI as a tool to enhance, not replace, their own expertise. The article implies that without careful oversight, AI could stifle innovation and lead to a generation of marketers who lack originality and critical thinking skills.
Key Takeaways
- •AI should be used as a tool to augment, not replace, human marketing expertise.
- •Marketers must maintain a critical perspective when using AI-generated content.
- •Over-reliance on AI can lead to homogenization and a decline in marketing creativity.
Reference
“For AI, we must always maintain the perspective of an editor-in-chief to screen, judge, and select the best things.”