Analysis
This research highlights a crucial shift in consumer behavior, demonstrating the importance of transparency in the use of 生成式人工智能 (GenAI) by brands. It's an exciting opportunity for companies to build stronger relationships with customers by being upfront about how they leverage GenAI to enhance the user experience.
Key Takeaways
- •50% of U.S. consumers prefer brands that avoid using 生成式人工智能 (GenAI) in consumer-facing content.
- •There's growing skepticism about online information, with 61% questioning the trustworthiness of everyday decision-making information.
- •Consumers are increasingly verifying information and checking sources, valuing transparency.
Reference / Citation
View Original"The brands that win will be the ones that use AI in ways customers can immediately recognize as helpful, while being transparent about when AI is used, what it's doing, and giving customers a clear choice to opt out."