AI Red Envelopes: A New Era of Digital Engagement

The tech giants are entering a new phase of digital competition, using AI-powered red envelopes to attract users and establish dominance in the AI landscape. This strategy mirrors the successful tactics used in the mobile internet era, showcasing the importance of user acquisition and ecosystem building. The large financial investments in this initiative signal a significant shift towards AI-driven user experiences.

• •Major tech companies are investing billions in AI-powered red envelope campaigns.
• •The focus is on securing a foothold in the AI ecosystem by driving user engagement.
• •This strategy is reminiscent of the mobile internet's rise, emphasizing the importance of user acquisition.