AI Chatbots Enter the Self-Help Arena: Gurus Monetize Personalized Advice
Published:Jan 15, 2026 11:10
•1 min read
•Techmeme
Analysis
This trend highlights the commercialization of AI in personalized advice, raising questions about the value proposition and ethical implications of using chatbots for sensitive topics like self-help. The article suggests a shift towards AI-driven monetization strategies within existing influencer ecosystems.
Key Takeaways
- •Self-help gurus are leveraging AI chatbots to offer personalized advice.
- •Subscriptions for accessing these AI-powered services can cost up to $99 per month.
- •This move represents a new monetization strategy within the self-help industry.
Reference
“Self-help gurus like Matthew Hussey and Gabby Bernstein have expanded their empires with AI chatbots promising personalized advice”