LLMs: Revolutionizing Search and Recommendation or Just Another Hype Cycle?
Published:Nov 23, 2025 13:14
•1 min read
•Benedict Evans
Analysis
The article raises crucial questions about the potential of LLMs to democratize search and recommendation systems, particularly for those without massive user data. It implicitly challenges the dominance of large tech companies by suggesting LLMs could level the playing field. However, it lacks concrete examples or data to support the claims, leaving the reader with more questions than answers.
Key Takeaways
Reference
“How far do LLMs give us a step change in how good a search and recommendation system can be?”