Apple Intelligence and AI Maximalism
Published:Jun 20, 2024 15:32
•1 min read
•Benedict Evans
Analysis
The article discusses Apple's approach to generative AI, highlighting its perspective that Large Language Models (LLMs) are infrastructure rather than platforms or products. This suggests a strategic focus on integrating AI capabilities deeply within its existing ecosystem, rather than building standalone AI products.
Key Takeaways
- •Apple views LLMs as infrastructure, not platforms or products.
- •Focus on integrating AI within its existing ecosystem.
Reference
“Apple has showed a bunch of cool ideas for generative AI, but much more, it is pointing to most of the big questions and proposing a different answer - that LLMs are commodity infrastructure, not platforms or products.”