Google Unveils AI Commerce Protocol: Direct Discounts in Search Results
Published:Jan 11, 2026 15:00
•1 min read
•TechCrunch
Analysis
This announcement signifies Google's strategic move to integrate AI more deeply into the e-commerce landscape. By enabling direct discount offers within AI-driven search results, Google aims to streamline the purchase journey and potentially capture a larger share of the online retail market, competing directly with existing e-commerce platforms.
Key Takeaways
- •Google is introducing a new protocol for AI-assisted commerce.
- •Merchants can offer discounts directly within AI search results.
- •The initiative streamlines the buying process and enhances user experience.
Reference
“Google said that merchants can now offer discounts to users directly in AI mode results”