We’ll call it AI to sell it, machine learning to build it

The article highlights the common practice of using the term "AI" for marketing purposes, even when the underlying technology is machine learning. This suggests a potential disconnect between the technical reality and the public perception, possibly leading to inflated expectations or misunderstandings about the capabilities of AI.

• •Marketing often uses "AI" as a broad term, even when referring to machine learning.
• •This can create a gap between public perception and technical reality.
• •Understanding the distinction is important for evaluating AI claims and avoiding hype.