Analysis
Trip.com's strategic shift from a transactional platform to a comprehensive ecosystem builder is a game-changer! By empowering the entire cultural tourism value chain, especially in underserved areas, Trip.com is poised to unlock significant growth and create exciting new opportunities for travelers and local businesses alike.
Key Takeaways
- •Trip.com is moving from simply connecting supply and demand to actively improving the quality and efficiency of the entire travel industry, particularly for small and medium-sized businesses.
- •The company is investing in digital infrastructure and operational support in less developed regions, helping them to benefit from online tourism.
- •Trip.com is facilitating the creation of comprehensive travel experiences by integrating various services like accommodations, tickets, and local activities, ultimately boosting customer satisfaction and revenue.
Reference / Citation
View Original"The platform's competition has shifted from dividing the pie at the table to a new stage of jointly expanding the pie and benefiting a wider range of ecological participants."