business#metrics📝 BlogAnalyzed: Jan 5, 2026 09:46

The Measurement Problem in the Age of AI Platforms

Published:Jun 9, 2025 13:15
1 min read
Benedict Evans

Analysis

The article highlights a crucial challenge: defining and tracking relevant metrics during platform shifts driven by AI. The ambiguity stems from the nascent stage of AI adoption and the lack of established frameworks for evaluating its impact. This uncertainty hinders strategic decision-making and resource allocation.

Reference

With every platform shift, we want to measure the growth but we’re confused about what to measure.