Targeted Ticket Sales Using Azure ML with the Trail Blazers w/ Mike Schumacher & Chenhui Hu - TWiML Talk #156
Analysis
This article highlights the use of machine learning, specifically Azure ML, by the Portland Trail Blazers to improve their ticket sales strategies. The focus is on how the team leverages AI to create more targeted sales campaigns, encompassing both single-game and season-ticket buyers. The discussion involves Mike Schumacher, the director of business analytics for the Trail Blazers, and Chenhui Hu, a data scientist from Microsoft, indicating a collaboration between the sports organization and a technology provider. The article suggests a practical application of AI in the sports industry, aiming to optimize marketing efforts and increase revenue.
Key Takeaways
- •The Portland Trail Blazers are using Azure ML for targeted ticket sales.
- •The initiative aims to improve sales campaigns for both single-game and season-ticket buyers.
- •The project involves collaboration between the Trail Blazers and Microsoft data scientists.
Reference
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