policy#ai📝 BlogAnalyzed: Jan 19, 2026 17:47

Steam's AI-Friendly Update: Empowering Developers and Elevating Game Content

Published:Jan 19, 2026 17:35
1 min read
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Analysis

Valve's updated Steam guidelines are a fantastic step forward, streamlining the process for developers while still ensuring transparency. This approach allows creators to leverage AI tools efficiently, leading to even more innovative and immersive gaming experiences for players worldwide. This update signifies Valve's commitment to supporting developers in the evolving landscape of AI-assisted game creation.

Reference

Developers must still disclose two specific categories: AI used to generate in-game content, store page assets, or marketing materials, and AI that creates content like images, audio, or text during gameplay itself.