SAP Rebrands Emarsys as Engagement Cloud: A Bold Step Toward Enterprise-Wide Orchestration
business#agent📝 Blog|Analyzed: Feb 19, 2026 14:03•
Published: Feb 19, 2026 14:00
•1 min read
•SiliconANGLEAnalysis
SAP's rebranding of Emarsys as SAP Engagement Cloud is a significant move, signaling a shift towards enterprise-wide customer engagement strategies. This focus on connecting customer-facing interactions with operational execution is a forward-thinking approach for the future of business.
Key Takeaways
- •SAP is rebranding Emarsys to SAP Engagement Cloud.
- •The move aims for broader enterprise-wide orchestration.
- •This reflects a shift in how engagement is defined in the artificial intelligence era.
Reference / Citation
View Original"The company said the move reflects a shift in how engagement is defined in the artificial intelligence era, when customers increasingly expect […]"