SAG-AFTRA Explores Royalties for AI Actors, Paving the Way for a New Era in Entertainment

This is a forward-thinking move by SAG-AFTRA, recognizing the rapidly changing landscape of entertainment with the rise of synthetic actors. The potential implementation of royalties for studios using generative AI is an exciting prospect, showcasing how the industry is adapting to new technologies. This proactive approach ensures fair compensation and protects the rights of human actors while embracing the future of filmmaking.

• •SAG-AFTRA is negotiating with studios about the use of generative AI in film and television.
• •The union is considering a royalty system where studios pay when they use synthetic actors.
• •AI protections were a central point of contention during the 2023 actors' strike.