Perplexity to Remove Ads, Prioritizing User Trust in AI

business#llm📝 Blog|Analyzed: Feb 18, 2026 23:15
Published: Feb 18, 2026 23:00
1 min read
Gigazine

Analysis

Perplexity's decision to phase out ads showcases a strong commitment to user trust and the integrity of their AI platform. This move could set a positive precedent for other companies in the Generative AI space, encouraging a focus on user experience over monetization strategies. It highlights a strategic vision for long-term growth by prioritizing a clean and trustworthy user environment.

Key Takeaways

Reference / Citation
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"Perplexity will gradually eliminate the ads it introduced in 2024 from the end of 2025, and will not be expanding them in the future as they damage trust in AI."
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GigazineFeb 18, 2026 23:00
* Cited for critical analysis under Article 32.