business#hardware📰 NewsAnalyzed: Feb 9, 2026 05:00

OpenAI's Hardware Dreams: A Super Bowl Hoax Ignites Excitement

Published:Feb 9, 2026 04:54
1 min read
The Verge

Analysis

While a 'leaked' Super Bowl ad for OpenAI's potential hardware, including earbuds and a shiny orb, turned out to be a fabrication, the very idea sparked significant interest. The buzz surrounding a possible hardware venture hints at OpenAI's ambitious vision for the future of Generative AI and its integration into everyday life.

Key Takeaways

Reference / Citation
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"Screenshots of a now-deleted Reddit thread told the tale of a frustrated employee who, while posting about how upset they were because the ad they'd worked on didn't run, accidentally leaked the entire advertisement video, seemingly showing Murderbot star Alexander Skarsgård with what could have been OpenAI's first hardware device, portrayed as a shiny orb that went with some wraparound earbuds."
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The VergeFeb 9, 2026 04:54
* Cited for critical analysis under Article 32.