business #llm 📝 BlogAnalyzed: Jan 26, 2026 14:33

OpenAI's Ambitious Advertising Strategy: Aiming for Premium CPM Rates

Published:Jan 26, 2026 14:30

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1 min read

Analysis

OpenAI is setting its sights high with its advertising pricing, targeting rates comparable to live NFL broadcasts. This strategic move suggests a strong belief in the value of its platform and the potential of its advertising offerings. The focus on premium CPM rates highlights the growing importance of Generative AI in the digital advertising landscape.

Key Takeaways

•OpenAI aims for ~$60 CPM for ChatGPT ads, matching the high rates of live NFL broadcasts.
•This pricing strategy positions OpenAI above Meta's CPM rates.
•The article mentions a lack of conversion data, suggesting a focus on brand awareness.

Reference / Citation

View Original

"Source: OpenAI targets ~$60 per 1,000 views for ChatGPT ads, on par with live NFL broadcasts and above Meta's sub-$20 CPM, while offering little conversion data (The Information)"

TechmemeJan 26, 2026 14:30

* Cited for critical analysis under Article 32.

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