NetEase Executive Ding Yingfeng Retires; "Honor of Kings: Chess" Begins Large-Scale Testing; "Where Winds Meet" Anniversary Outfit Sparks Controversy | Kr-Asia Games Weekly
Analysis
This article from 36Kr provides a concise overview of key events in the Chinese gaming industry during the week. It covers new game releases and tests, controversies surrounding in-game content, industry news such as government support policies, and personnel changes at major companies like NetEase. The article is informative and well-structured, offering a snapshot of the current trends and challenges within the Chinese gaming market. The inclusion of specific game titles and company names adds credibility and relevance to the report. The report also highlights the increasing scrutiny of AI usage in game development and the evolving regulatory landscape for the gaming industry in China.
Key Takeaways
- •Tencent's "Honor of Kings: Chess" begins large-scale testing.
- •Controversy arises over the anniversary outfit in "Where Winds Meet" due to revealing design elements.
- •Guangzhou introduces support policies for the game and esports industries.
“The Guangzhou government is providing up to 2 million yuan in pre-event subsidies for key game topics with excellent traditional Chinese cultural content.”