JD.com Founder Launches Sea Expandary: A $700 Million Bet on Smart, Green Yachts

business #product 📝 Blog|Analyzed: Feb 24, 2026 23:31•

Published: Feb 24, 2026 23:20

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1 min read

Analysis

JD.com founder Liu Qiangdong is making a splash in the yacht industry with his new brand, Sea Expandary, investing a substantial 5 billion yuan (approximately $700 million). This initiative aims to disrupt the market by focusing on sustainable, intelligent yacht designs, potentially revolutionizing the sector with innovative manufacturing and operational strategies.

Key Takeaways

•Sea Expandary plans to establish a yacht manufacturing base in Zhuhai and a China headquarters in Shenzhen.
•The brand will focus on new energy and intelligent yachts.
•The initiative aims to address the investment gap in the Chinese yacht market and compete with global leaders.

Reference / Citation

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"Liu Qiangdong…entered the yacht industry, planning a full industrial chain layout including research and development, manufacturing, sales, operation, leasing, brokerage, and services."

钛

钛媒体Feb 24, 2026 23:20

* Cited for critical analysis under Article 32.

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