Analysis
HAKUHODO and Meta are joining forces to introduce a groundbreaking AI-powered advertising prediction service. This innovative system, "AaaS with Meta", leverages the power of Graph Neural Networks (GNN) and a rich data foundation to provide unprecedented insights into influencer marketing campaign performance.
Key Takeaways
- •The system uses a combination of Graph Neural Networks (GNNs) for influencer matching and a unique data foundation integrating Meta and HAKUHODO data.
- •It aims to predict the effectiveness of influencer campaigns by analyzing social media behavior and purchasing data.
- •This collaboration promises to provide marketers with concrete figures on reach and purchase motivation.
Reference / Citation
View Original"AaaS with Meta is solving the problem: "If I ask this influencer, how much will I sell?""