Fashion Forward: PVH Corp. Embraces AI with ChatGPT Enterprise
Analysis
PVH Corp., the powerhouse behind Calvin Klein and Tommy Hilfiger, is revolutionizing the fashion industry by integrating Generative AI into its core operations. This strategic move, utilizing ChatGPT Enterprise, is poised to redefine design, streamline supply chains, and enhance consumer engagement, creating a more dynamic and responsive fashion experience.
Key Takeaways
- •PVH Corp. is implementing Generative AI within its fashion business.
- •The focus is on using AI for design, supply chain optimization, and customer interactions.
- •ChatGPT Enterprise is the chosen platform for integrating these AI capabilities.
Reference / Citation
View Original"PVH Corp., parent company of Calvin Klein and Tommy Hilfiger, is adopting ChatGPT Enterprise to bring AI into fashion design, supply chain, and consumer engagement."
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OpenAI NewsJan 27, 2026 06:00
* Cited for critical analysis under Article 32.