Doubao DAU Exceeds 100 Million, Becoming ByteDance's Least Expensive Product to Reach This Milestone
Analysis
This article from 36Kr reports that ByteDance's AI chatbot, Doubao, has reached a daily active user (DAU) count of over 100 million, making it the fastest ByteDance product to reach this milestone with the lowest marketing spend. The article highlights Doubao's early launch advantage, continuous feature updates (image and video generation), and integration with ByteDance's ecosystem (e.g., e-commerce). It also mentions the organizational support and incentives provided to the Seed team behind Doubao. The article further discusses the competitive landscape, with other tech giants like Tencent and Alibaba investing heavily in their AI applications. While Doubao's commercialization path remains unclear, its MaaS service is reportedly exceeding expectations. The potential partnership with the CCTV Spring Festival Gala in 2026 could further boost Doubao's user base.
Key Takeaways
- •Doubao's DAU has surpassed 100 million, making it a significant product in ByteDance's portfolio.
- •Doubao achieved this milestone with minimal marketing spend compared to other ByteDance products.
- •Doubao's success is attributed to its early launch, continuous feature updates, and integration with ByteDance's ecosystem.
“Doubao's UG and marketing expenses are the lowest among all ByteDance products that have exceeded 100 million DAU.”