Analysis
Deli, a well-known stationery brand, is transforming itself into a technology-driven creative enterprise, pushing beyond traditional boundaries. Their strategic expansion into the printer market, focusing on independent research and development, highlights their commitment to innovation and providing value to customers.
Key Takeaways
- •Deli is evolving from a traditional stationery manufacturer to a technology and culture-driven company.
- •The company's focus on independent R&D in the printer market demonstrates a commitment to innovation.
- •Deli recognizes the hidden technology-intensive nature of the stationery industry.
Reference / Citation
View Original""From working and learning perspective, this area has already broken through the public's inherent understanding of traditional "small stationery."""