Cohere co-founder Nick Frosst on building LLM apps for business

This article is a promotional piece for Cohere, focusing on its co-founder Nick Frosst and their new AI models. It highlights the company's work in solving business problems with LLMs, particularly emphasizing the use of RAG (Retrieval-Augmented Generation) in their Command R* models. The article also mentions Frosst's background at Google Brain and his band, Good Kid, adding a personal touch. The disclaimer clearly states the partnership with Cohere, indicating a sponsored content.