China's Ambitious Plan to Boost Consumption in 2026: Policies, Events, and Enhanced Experiences!

China is strategically planning to boost consumer spending in 2026 through a comprehensive strategy that includes new policies, engaging events, and improvements to consumer environments. This initiative, with a focus on policies like consumer goods upgrades and the promotion of a 'China Shopping' experience, is an exciting step toward driving economic growth.

• •The Ministry of Commerce will launch over 20 'Shopping in China' events with dedicated themes and local activities to create a strong consumer atmosphere.
• •The focus includes optimizing policies like consumer goods trade-in programs for items like cars, appliances, and electronics, and promoting initiatives like 'first launch economy'.
• •Efforts will be made to improve consumer environments by developing international consumption center cities and launching pilot projects for new consumption models.