Brand Power: The Untouchable Advantage in the Age of AI
business#ai📝 Blog|Analyzed: Jan 27, 2026 11:48•
Published: Jan 27, 2026 10:52
•1 min read
•Forbes InnovationAnalysis
This article shines a light on the enduring power of branding in a world increasingly shaped by AI. It suggests that while Generative AI might commoditize products, a strong brand remains a key differentiator and a sustainable competitive advantage. This insight is valuable for businesses navigating the evolving technological landscape.
Key Takeaways
- •AI is transforming the business landscape, potentially erasing product differentiation.
- •A strong brand acts as a durable competitive advantage.
- •Brand equity is built on consumer experiences and associations.
Reference / Citation
View Original"Brand equity remains perhaps one of the only sustainable competitive advantages that AI cannot replicate, commoditize or disintermediate."