Beyond SEO: How AI engine optimization is changing the equation in online visibility
Analysis
The article from SiliconANGLE discusses the shift in online visibility strategies due to the rise of generative AI. It highlights how traditional Search Engine Optimization (SEO) is being disrupted by AI systems that provide direct answers instead of just lists of links. The article suggests that while some SEO principles remain relevant, the landscape is changing. The brief excerpt indicates a focus on how AI is altering the way content is discovered and consumed online, emphasizing the need for marketers to adapt to these new technologies and strategies.
Key Takeaways
- •Generative AI is changing how content is discovered online.
- •Traditional SEO strategies are being challenged.
- •Marketers need to adapt to new AI-driven optimization techniques.
“The search engine optimization discipline that has guided web marketing efforts for more than two decades is now being disrupted by generative artificial intelligence systems that deliver direct answers rather than lists of links.”