ASUS Announces Price Increase for Some Products Starting January 5th
Analysis
ASUS is increasing prices on some products due to rising DRAM and SSD costs, driven by AI demand. The article highlights the price increase, the reason (DRAM and SSD price hikes), and the date of implementation. It also mentions Dell's similar price increase as a point of comparison. The lack of specific price increase percentages from ASUS is a notable omission.
Key Takeaways
“ASUS officially announced a price increase for its products, citing rising DRAM and SSD prices. According to ASUS's latest official statement, the company will increase the prices of some products starting January 5th, due to the rising costs of DRAM and storage driven by artificial intelligence demand. Although ASUS has not yet disclosed the specific increase, this move is similar to Dell's, which previously announced a price increase of up to 30%.”