Apple's 'Hermes Orange' Powers Massive Sales Surge in China

Apple's iPhone is experiencing a remarkable resurgence in China, fueled by the striking 'Hermes Orange' color, showcasing the power of aesthetics in consumer tech. This color, reminiscent of luxury brands, has successfully transformed the iPhone into a status symbol, driving up sales figures and demonstrating a smart marketing strategy. This strategic move highlights the importance of design and branding in the competitive smartphone market.

• •Apple's iPhone sales in China have surged, breaking a three-year sales slump.
• •The 'Hermes Orange' color has become a major factor in driving sales, due to its luxury association.
• •The success of the color shows the power of design and branding in the mobile market.