AliExpress Soars: A Cross-Border E-commerce Powerhouse in Global Markets
Analysis
AliExpress, the cross-border e-commerce platform under Alibaba, is experiencing remarkable growth in several developed markets, including the US, UK, Germany, and Australia. Their success stems from a strategic focus on branding and localization, allowing them to compete effectively in high-competition markets. This rapid expansion signals a shift in the e-commerce landscape, showcasing the power of a well-executed international strategy.
Key Takeaways
- •AliExpress saw significant website traffic growth in multiple countries, including the US, UK, Germany, and Australia.
- •The platform is focusing on brand building and local market adaptation to differentiate itself.
- •They are attracting major brands and Amazon sellers to their platform through competitive offerings.
Reference / Citation
View Original"In the US, AliExpress's website visits increased by 18.7% year-over-year in 2025, becoming one of the top ten fastest-growing platforms in the US, and was named '2025 US Big Winner'."
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雷锋网Jan 29, 2026 03:00
* Cited for critical analysis under Article 32.