Alibaba's AI Giant, Qwen, Launches Massive $3 Billion Lunar New Year Campaign for AI Shopping
Analysis
Qwen, Alibaba's cutting-edge Generative AI, is making a huge splash with its massive investment in AI-powered shopping during the Lunar New Year. This aggressive move, offering substantial discounts and promotions, aims to redefine how consumers interact with AI in their daily lives, promising a seamless and innovative shopping experience.
Key Takeaways
- •Qwen is offering a generous 25 yuan (approximately $3.50) no-threshold discount card to all users, redeemable at over 300,000 stores.
- •Users can earn up to 525 yuan (approximately $73.00) in additional discount cards by inviting friends to download the Qwen app.
- •The initiative leverages the power of AI Agents to provide a comprehensive shopping experience, streamlining the entire consumer journey.
Reference / Citation
View Original"We hope to invite people across the country to experience the new lifestyle of the AI era through the Spring Festival discount activity, and integrate AI into people's real life consumption."
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雷锋网Feb 6, 2026 02:13
* Cited for critical analysis under Article 32.