AI Transforming the Shopping Experience: 45% of Consumers Now Leveraging AI

A groundbreaking study reveals that 45% of consumers are now integrating AI into their purchasing journey! This signifies a major shift towards AI-powered shopping experiences and presents incredible opportunities for innovation in the retail sector.

• •Nearly half of consumers are already using AI tools in their shopping process.
• •IBM Institute for Business Value conducted the study.
• •The agentic commerce experience is becoming increasingly important.