Analysis
Major tech companies are launching massive AI-powered red envelope campaigns during the Chinese New Year, aiming to cultivate user habits around AI tools. This initiative signifies a strategic shift, prioritizing AI usage and user engagement over traditional mobile payment or e-commerce promotion. The focus on AI interfaces and tasks suggests a significant step towards shaping the AI-driven future.
Key Takeaways
- •Tech giants like Tencent, Alibaba, and Baidu are investing heavily in AI-powered red envelope campaigns during the Chinese New Year.
- •The campaigns aim to build user habits around AI tools and services, rather than focusing solely on payment or e-commerce.
- •The strategic move indicates a shift towards prioritizing AI user engagement and shaping the future of AI interfaces.
Reference / Citation
View Original"This year, major giants are deeply integrating red envelopes with AI dialogue, AI tasks, and AI services, incentivizing users to actively use AI through cash vouchers, freebies, and AI interactive tasks; this is the promotion of 'AI tool usage habits'."