AI-Powered Answers: Reshaping Brand Visibility Online

The article highlights an exciting shift in how we access information, with **Generative AI** models like ChatGPT changing the landscape. This trend presents new opportunities for brands to adapt and thrive in an environment where direct answers are increasingly preferred over traditional clicks.

• •The rise of **Large Language Models (LLM)** is shifting how users discover information.
• •Brands need to rethink their strategies as direct answers become more common.
• •The article discusses the impact of this change on online visibility and engagement.