AI Giants Gear Up for a Red Packet Revolution: The Race for the Next-Gen AI Interface

Chinese tech giants are injecting billions into AI, using the traditional Spring Festival "red packet" tradition as a launchpad for their AI assistants. This strategic move aims to capture user attention and funnel it into their respective AI ecosystems, setting the stage for a new era of AI-powered interaction. With diverse approaches, each company is vying to become the leading AI interface for consumers.

• •Tech giants like Tencent and Baidu are using "red packets" (digital cash gifts) to promote their AI assistants.
• •Baidu integrates its AI assistant, Wenxin, directly into its popular app for seamless user access.
• •Alibaba, ByteDance, and others are leveraging their existing platforms to create unified AI interfaces.