AI "Fracture" Marketing: A New Competitive Arena
Analysis
The article highlights the innovative use of "fracture" marketing in the AI space, with companies like Yuanbao and Wenxin actively promoting their products through this strategy. This signals a dynamic shift in AI marketing tactics, indicating a rapidly evolving competitive landscape.
Key Takeaways
- •"Fracture" marketing is a new promotional strategy being adopted by AI companies.
- •This strategy involves competitive promotion tactics.
- •The article questions which company, Tencent or Alibaba, will achieve the greatest success.
Reference / Citation
View Original"Yuanbao and Qianwen are both using "fracture" marketing to promote their products."
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虎嗅Feb 9, 2026 02:07
* Cited for critical analysis under Article 32.