AI Calls Ireland: Bartenders, Guinness Prices, and a Price War!

business #agent 📝 Blog|Analyzed: Mar 31, 2026 15:35•

Published: Mar 31, 2026 14:57

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1 min read

Analysis

An AI Agent made calls to over 3,000 Irish pubs, showcasing a creative application of Generative AI. This initiative demonstrates the potential for AI Agents to gather data and drive real-world market changes. The project's ingenuity and impact on competitive pricing are truly exciting.

Key Takeaways

•An AI Agent, using a generated voice, contacted 3,000+ Irish bartenders to gather Guinness pricing data.
•The project was initiated by the founder of an AI startup, who was curious about beer prices.
•Pubs are now adjusting Guinness prices to remain competitive, based on the AI's data collection.

Reference / Citation

View Original

""I was like, ‘Well can I just call every pub in Ireland and conversationally ask them with AI?,’" Cortland told Fortune. “I pulled the thread, and I just kept pulling the thread, and here we are.”"

r/ArtificialInteligenceMar 31, 2026 14:57

* Cited for critical analysis under Article 32.

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