AI and Big Data Revolutionize Digital Marketing: A New Era of Personalization
Analysis
The article provides a very high-level overview without delving into specific AI techniques or big data methodologies used in digital marketing. It lacks concrete examples of how AI algorithms are applied to improve campaign performance or customer segmentation. The mention of 'Rainmaker' is insufficient without further details on their AI-driven solutions.
Key Takeaways
- •AI and big data are transforming digital marketing.
- •These technologies offer new insights into consumer behavior.
- •Businesses must adapt to stay competitive in the digital world.
Reference
“Artificial intelligence and big data are reshaping digital marketing by providing new insights into consumer behaviour.”